Nutrition, cardiology … Here are some tips from Iker Casillas startups

The world of sports has commented on the summary of the ecosystem of startups with different initiatives and innovations. This is the reason why the exporter of Real Madrid and the Selection of Spain, Iker Casillas, a company founded by SportBoost, an accelerator of startups and initial phases that are oriented to the sports industry. In the near days the company announces the number of other new companies that are included in this project, in which it has a lot of participations. ¿Are they objective? Guide the companies in the formation of business strategies and provide the support of the professional team and other ‘partners’ as the business school ESIC o LaLiga.

These are new projects that will enter the food segment, IHealth and also include systems that are suitable for the world in a ‘marketplace’ model. It’s a treat last selections of the first round of startups that he analyzed from three months ago in SportBoost, following the Information of the Director of Strategies, David Hernando. Actually the company with others four startups in the sports ecosystem within the program: Idoven, Kognia, Fly-Fut and Draftea.

The three participations that are announced, form part of the formation program that offers Casillas and your team what a month and a half. Podrán contar con el apoyo de mentores que pertenecen al sector del deporte como Irene Paredes; Ale Galán; Fernando Morientes, o Chema Martínez. Also, the team of SportBoost will be able to define the capital strategy, the capital of the business strategy. Between these consultants, the Playtomic sponsor will be found, Pedro Claveríathe head of the FIFA professional football department, Ornella Belliabetween children.

In addition to its proprietary projects, SportBosst has realized an agreement with Wayra to invert 700,000 euros and startups of the sports world.

Unos de los primeros proectos que figuran en esta nómina fue Cogniathe computer analysis tool tactical in real time that can be used for parties or in training. This project is based on the fact that Casillas is included in the list of Forbes of the 100 most creative Spaniards in the world of business. Otro de los projectos claves de SportBoost es Fly-Futthe company that realizes football games with drone technology and artificial intelligence rooms. Draftea it is one of the last issues. This is a fantasy sports application that you can use to create the first DFS platform (Daily fantasy sports) where the officials can convert to the protagonists of the sports.

Hace dos años y medio, cuando el exfutbolista sufrió un infarto, se colntro con una startup que a través de la Inteligencia Artificial (IA) buscaba detectar de form temprana problema en el corazón. The history and potential of what is not in this initiative, Casillas decided in the south for this company, Idoven, founded by Manuel Marina and Iñigo Juantegui. The most important event is also the inversion of Wayra, Enisa, Accel and different business angels, between them, Casillas for a second time. At the moment he exported his team comment on the idea of ​​creating a project that helps to emphasize the strategies of sports startups.

Here it is in October from the year of the SportBoost nation. This incubator and accelerator of startups will be able to strengthen these companies, also with an innovation team. In November, the year of the company was associated with the Federation of Football of the United Arab Emirates and the Dubai Future Foundation for a project of incubation of companies. “We help our companies, institutions, clubs, and this is a caso of a sports federation, to generate innovation within its propiacent competition,” said Hernando.

Other projects

Ahora la compañía estará enfocada en su reciente alianza con el hub de innovación de Telefónica, Wayra, con la que quan buscan invertir de manera conjunta for 700,000 euros in start-up technology (sports technology). Llamamiento que realizaron ambas entidades fue desde el 7 de marzo hasta el proximo 20 de april donde pueden enviar una solicitud para participar de esta inversión y apoyo. “We are responding to all kinds of company types, where metaverso, SaaS models, ‘play to earn’, solutions for clubs, and more ”, Indica Hernando. In order to gain this pact, we also need to realize inversions of individual style for a month total of 350,000 euros.

In the near future, we are working with our partners to analyze new initiatives for the sector. Hernando created that this is a sector that has always been the most important technology, but he also knows how to incorporate new ideas that help to generate a major engagement: “The world of sports is very passionate and that’s what it takes to create a community. Además, cada vez están más dispuestos a crear soluciones innovadoras ”. Now that you have decided to realize new news, the director of strategy has indicated that he is trying to “last the second part of the year” to realize a new round to summarize new startups on his portfolio in SportBoost.


Leave a Comment